PSV players advertise they are For Hire to kick off Freo loan league this Saturday
Calling all football fans have you ever wanted to borrow PSV Eindhovens Philips Stadium, manager Dick Advocaat, captain Mark van Bommel, Jetro Willems socks , Phoxy the mascot, masseur, team bus or the UEFA Cup? Now you can thanks to Freo, the online credit company and PSV shirt sponsor.
The Freo Loan League kicks off this Saturday to give the teams 1.4 million European supporters the chance to borrow 100 PSV-related items from across the club.
A virtual PSV stadium invites fans to search for items they want to borrow, then click to claim it. To be awarded the object each fan must leave a message on the GekvanPSV.nl page saying why they should be lent the item. A jury consisting of PSV players and Freo will judge the claims and select the best.
To launch the campaign players will advertise they are For Hire on their shirts during this Saturdays match with Willem II Tilburg. Supporters will also see stickers placed on the actual objects in the stadium that say On loan, borrow your piece of PSV.
To discover exactly what the 100 items are, see the notes to editors below. Fans can also find out from Z-Cards handed out at home matches, by watching stadium TV and checking out the pitch-side perimeter boards.
The campaign came to life thanks to a collaboration between communications agency, Havas Worldwide Amsterdam, and digital production company, MediaMonks Amsterdam.
The Freo Loan League runs until the end of the season in May.