Indesit Calls Up Football Fans Throughout Europe

by Marc Sibbons

Thursday, April 5th, 2012
 

Indesit Football Talents: four great teams, 64 players,

and a final at Emirates Stadium.

 64 winners will be selected by the online community and a jury including Arsenal, AC Milan, Paris Saint Germain and Shakhtar. On 15 May 2012, four 16-man squads will compete at Emirates Stadium.

 February 2012Indesit, official partners of Arsenal F.C., AC Milan, Paris Saint Germain and Shakhtar Donetsk, is launching the Indesit Football Talents competition, offering football fans across Europe the opportunity to fulfill any football fan’s dream, to compete at Emirates Stadium, London.

 

Video for embedding – http://youtu.be/6ox9VkefhFQ

Indesit Football Talents is a contest in which football fans throughout Europe can register and be selected by Arsenal, AC Milan, Paris Saint Germain and Shakhtar Donetsk to wear their colours and be coached by living legends of international football at a real football training camp. Finalists will then have the honor of playing at one of football’s temples, Emirates Stadium in London, home of Arsenal Football Club.

The contest commences on 20 February 2012 and is open to men and women who are at least 18 years old. Participation requires registration at the website football.indesit.com or the Facebook page facebook.com/IndesitFootball.

Once registered, candidates can create a profile and will have until 13 April 2012 to upload material showing off their football talent in the form of videos (lasting no more than three minutes), photos (in .jpeg format no bigger than 1MB) or texts (maximum 2,000 characters).

The goal is for candidates to show off their football talent and demonstrate a true passion for the game.

Selection will be in two stages: the first will be carried out by the entire online community, who can vote their favourite performances (by 13 April 2012) to produce a shortlist of 250 contestants.

In the second stage, a panel from each club will then judge the shortlisted candidates and on 26 April 2012 announce the four teams, each with 16 players, who will meet in London on 15 May 2012.

The celebrity judges broadcasted in the viral videos promoting the activity online are Arsenal’s Vermaelen, Djourou, Walcott and Wilshere, AC Milan’s Boateng, Aquilani, Emanuelson and Bonera, PSG’s Lugano, Maxwell, Jallet and Hoarau and Shakhtar Donetsk’s Mkhytaryan, Srna, Luiz Adriano and Pyatov. In the videos they embody the jury that will enable the lucky winners to see their dream come true, that of being coached by international football legends and playing in one of the world’s most famous football stadiums wearing their club’s strip.

“We’re delighted to be launching this project, which we’ve put so much energy and enthusiasm into, because it’s a perfect expression of the concept of talent and puts at the centre of the whole operation the Genuine Football Fan, the cornerstone of all our football activity,” explained Indesit Company Brand & Consumer Marketing Director Marco Rota, who also pointed out that “the formula we’ve devised doesn’t only involve the active contestants but the whole community, who do the first stage selection. In this way we intend to reward all our users, who’ve been growing in numbers, and enthusiasm, ever since we set up the platform”.

 

Indesit’s initiative is a new step in its strategy to position the brand in the world of football, which it launched in July 2011 by sponsoring Arsenal, AC Milan, Paris Saint Germain and Shakhtar. The project’s underlying concept is that of the genuine football fan, a concept that neatly sums up the essence of the Indesit brand – genuine efficiency.

The rules for taking part in the Indesit Football Talent contest (in English, Italian, Russian and French) can be found at http://football.indesit.com. There is also a link to the homepage of this site on the brand website www.indesit.com.

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